Celeste: Mattress Brand

Written By Alysh Malik

  • CREATIVE DIRECTION

  • BRANDING

  • DIGITAL MARKETING

  • SOCIAL MEDIA ADS

  • WEBSITE DESIGN

Celeste is a traditional luxury mattress company based out of Dubai. They were looking to increase sales, engagement and create an online presence.

 

Old logo

 
 

New logo

The Packaging

Website Design

 

Transformed Celeste’s brand to appeal to Millennials and established an online presence. Worked with the product team and ad agency to identify, build and market a new mattress, “Dream” to a younger demographic between the ages of 21-35 years old.

The Results?

Sales increase 6%
Web traffic increase 85%
Hotel project deals $300K
MROI 200%

 
Alysh Malik
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